AAB holds Anti-Counterfeit Awareness Program

24-Aug-2022

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Abdullah Abdulghani & Bros. Co. W.L.L. (AAB), the distributor of Toyota and Lexus vehicles in Qatar, recently organized an Anti-Counterfeit Awareness Program at its Main Spare Parts Center in Industrial Area.

 

Held under the slogan, “Counterfeit Parts Are Dangerous,” the initiative came as part of AAB’s customer awareness program to educate its customers about the importance of using Genuine Parts against fake spare part products and encourage them to use Toyota genuine parts & AAB Service Centers for their vehicle’s maintenance.

 

The program highlighted that counterfeit parts are dangerous and put lives at risk. AAB’s Customer Service Director Kamal Al Hajj and Senior Manager National Parts Raj Kumar led the Awareness Programme. Mr. Kamal stated that “Toyota genuine parts, are subject to the brand’s exacting standards in terms of quality and reliability and should only be fitted by specially trained technicians. Counterfeit parts may appear the same, but they fail to meet the expected performance due to inferior quality materials.”

 

 All Toyota genuine products are the result of extensive research and rigorous testing procedures to comply with all recognized regulatory, safety, and environmental requirement. Every product undergoes detailed examination to guarantee it meets Toyota’s exacting standards of high quality, reliability, and performance. Only products that pass these strict assessments are passed to customers, thereby helping to ensure customer safety and the long life of their vehicle. The consequence of using counterfeit parts could cause expensive damage that won't be covered by the manufacturer's warranty. Counterfeit parts are often packaged up to look like genuine Toyota parts with Toyota's logo, but they have not been designed, developed, or tested for Toyota vehicles or to safety standards.

 

A Genuine and Counterfeit Exhibition booth is set up at the Main Parts Centre to assist customers determine whether a product is genuine or counterfeit. It also cautions the public against some outlets in Qatar that are illegally using Toyota genuine parts logo without the AAB trademark, which indicates that they are not the authorized agents appointed by the company. The parts sold through such shops are not certified by AAB as Toyota genuine parts.

 

Imitation Toyota parts of all key items have hit the global market such as, oil and air filters, spark plug, belts, brake pads and others, and chances of these parallel imports to Qatar is possible. Consumers who value security and safety of their vehicles and passengers should not compromise on this and should only use genuine parts and quality service at AAB Workshops.

 

AAB has advised its customers to visit Toyota service centers and authorized dealers in Qatar for quality service and genuine parts. Toyota never compromises on quality and performs continuous product improvement to ensure the parts guarantee hassle-free driving and provide peace of mind. All its products are designed to the highest standards to keep the brand’s vehicles running for years.

 

The company further appreciates the positive role played by the Consumer Protection Department for its frequent inspection to raid outlets dealing in counterfeit parts. It plans to conduct educational programs for continuous awareness among Toyota and Lexus customers.

 

-The End-

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